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Awards & Exhibitions

Speaking & Teaching



Sean Wolcott is a Seattle-based graphic designer. Having created design experiences for products used by billions, Sean runs his own consulting practice, Rationale, where he designs identities, packaging, signage, publications, websites, and user interfaces for a wide range of clients.

His work reflects a holistic philosophy of design and a visual language, which aims at rational, objective expression that can appropriately convey client values. For Mr. Wolcott, design is not a matter of style, but rather a logical, problem-solving process that leads to timeless solutions.

Sean had the privilege of studying under Massimo Vignelli, whose teachings continue to inform his philosophy and propel his craft to higher standards of excellence. His work is often featured in printed and online publications, and he has been selected by Vignelli as one of the top five American graphic designers today under the age of 50. 

Sean has also taught at the School of Visual Concepts in Seattle, Washington, where he instructed corporate identity and user interface design courses. His efforts to inform and promote a better design culture are also reflected in his activity as an international speaker, having lectured several times in the United States, as well as in European countries.


  • 2014 Selected by Massimo Vignelli as one of the top five American graphic designers today under the age of 50
  • 2013 International business design award
  • 2012–2013 Massimo Vignelli masterclass winner
  • Exhibitions

  • 2014 AIGA 100 Chaircuterie
    Denver, Colorado, USA


  • Designing Beautiful Products
    Redmond, Washington, USA
  • 2014
  • Øredev
    Malmö, Sweden
  • Microsoft Ventures Design Week
    Redmond, Washington, USA
  • 2013
  • Beyond Tiles
    Stockholm, Sweden
  • RIT Vignelli Center for Design Studies
    Rochester, New York, USA


  • 2013–2014
    School of Visual Concepts
    Seattle, Washington, USA
  • "More than proud, I am honored to know such a talent" Massimo Vignelli

  • "We – the old soldiers – got from Sean the confirmation that our beliefs never have to die. In a world of design that is too often going to extremes, it is a relief to find that there is still enough space for a plain style." Ben Bos

  • "I am impressed by his strong and consequent work" Wim Crouwel

  • "I am impressed by your vital strength of design." Rolf Müller

  • Unit Editions: Manuals 2
  • Arcade Magazine
    Modernist graphic design in the Pacific Northwest – Tracing designers and influence
  • Sean Wolcott: Graphic Design 2008–2014
    Promotional book